Ad Mediator will help developers to increase their ad revenue, tailor ad experiences based on market-specific dynamics and dynamically optimize ad configuration.
According to Description of Ad Mediator
The Ad Mediator aims to maximize your ad monetization by making sure you are always showing a live ad. This extension enables you to plug and play 3rd party ad network solutions into your project. When submitted in Dev Centre you will able to create the mediation logic to be used for your app.
PC : https://visualstudiogallery.msdn.microsoft.com/401703a0-263e-4949-8f0f-738305d6ef4b
They have 3rd party ad network like Micosoft advertising network, Adduplex, InMobi, Interactive and Smaato etc. The importance of using Ad Mediator is that if you call an advertising network and the ad are not available at that moment, ad mediator will call another ad network where the ad is available.
It allows you to set refresh rate, when to pause or resume ads, network prioritization and exclusion etc. It only supports Visual Studio 2013.
Please Like and Share the Blog, if you find it interesting and helpful.